![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
If you knew the origin of these common slang words, you might think twice about using them - ABC News
Dictionary.com - Today's Word of the Day is woke. Read the full definition here: http://bit.ly/2xW7XyP | Facebook
![Ankur Pathak on Twitter: "was looking up stuff on Urban Dictionary and ended up with my fav definition of woke. Oh boyyyyy https://t.co/LI9EUKBAVT" / Twitter Ankur Pathak on Twitter: "was looking up stuff on Urban Dictionary and ended up with my fav definition of woke. Oh boyyyyy https://t.co/LI9EUKBAVT" / Twitter](https://pbs.twimg.com/media/DaXHB8NWsAEifc3.jpg)