Marketing Mix for Cities and Regions - Marketing Territorial
Some Problems in Sampling for Consumer Surveys - Neil H. Borden, 1936
Neil Borden - The Concept Of The Marketing Mix - Artigo original de 1949
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Advertising in Our Economy (Century of Marketing): Borden, Neil Hopper: 9780405111723: Amazon.com: Books
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Нейл Борден - Концепция маркетинга-микс
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Borden's Original Marketing Mix -
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Business Consultants - #Marketing_Mix_Meaning_and_its_Elements. Neil Borden in the year 1953 introduced the term Marketing mix, an extension of the work done by one of his associates James Culliton in 1948. Marketing Mix -
