Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025 - Retail TouchPoints
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Adidas outlines strategy to double ecommerce business to €9bn by 2025 - SportsPro
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Case adidas - Reaktor
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Online is the most important store': Adidas switches up e-commerce strategy - Digiday
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Adidas aims to boost digital revenues from €1bn to €4bn by 2020
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Top Things You Should Know About Adidas' Digital Marketing Strategy & Campaigns
Adidas Looks To 'Own the Game' With D2C Focus | PYMNTS.com
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Ecommerce at Adidas | Adidas | Retail Week
How Adidas is using apps to fuel its e-commerce ambitions - Digiday
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